The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.
Context
From Sinek's second major book, which argues that the most effective leaders create a "Circle of Safety" by prioritizing their people's well-being over their own. The book draws on military and corporate examples to show that cultures where leaders protect their teams produce higher trust and performance.